London
While 2024 saw London’s property market affected by the UK general elections, increased stamp duty, and Labour’s proposed annulment of non-dom status, we also saw some major super-prime wins, particularly in Mayfair. We anticipate that 2025 will continue to see an uptick in wealthy buyers, predominantly from the United States and the Middle East, investing in trophy homes. As a thoroughly prestigious international city with access to some of the world’s finest education, art, sporting events and heritage buildings, London will almost certainly remain a magnet for the UHNW market seeking properties in its most sought-after neighbourhoods, including Mayfair, Belgravia, Knightsbridge, Chelsea and Notting Hill.
UK Countryside
With amplified global wealth, attractive pricing, an increase in cash buyers, and interest rate cuts predicted to stimulate the property market, we are optimistic that steady growth is on the horizon for super-prime areas such as Buckinghamshire, Berkshire, Surrey, Oxshott, and the Cotswolds. We’re seeing ever-increasing trends for lifestyle and well-being elements, so prestigious homes in designated Areas of Outstanding Natural Beauty (AONB) remain in demand, particularly those within relatively easy reach of London. Buyers at the top end tend to seek out heritage buildings with unique architectural features, extensive grounds and amenities such as full spas, wine cellars, cinemas, access to wild swimming, and separate outbuildings for staff.